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Beginner’s Guide to Creating Buyer Personas for B2B Inbound Marketing

By | 2017-05-15T09:30:01+00:00 May 15th, 2017|Categories: B2B, Marketing, Marketing Insights, Social Media|Tags: |

Sarah wakes up at precisely 6:43 AM. She proceeds to hit the snooze button until 7:03, when she rolls over and beings scrolling through a news app on her iPhone 6. By 7:15 she's in the shower singing that Adele song she can't seem to get out [...]

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Company Culture Isn’t What You Do, It’s How You Do It

By | 2017-03-17T20:50:51+00:00 April 18th, 2017|Categories: Management, Teamwork|Tags: |

I have an issue with "company culture" discussions. The popular definition of "company culture" is how many ping-pong tables you have, how many beer garden outings you take as a team, how comfortable the chairs are in the entryway, whether you get 10 days of paid vacation [...]

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An Organization-Wide Approach to Good Decision Making

By | 2017-03-17T20:46:10+00:00 April 17th, 2017|Categories: Innovation, Management, Strategy|Tags: |

Behavioral economists and psychologists have uncovered scores of biases that undermine good decision-making. And, along with management experts, they have provided helpful tips that decision-makers can use to try to correct for those biases. But a comprehensive framework for achieving quality decision-making throughout an organization is still [...]

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