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An Organization-Wide Approach to Good Decision Making

By | 2017-03-17T20:46:10+00:00 April 17th, 2017|Categories: Innovation, Management, Strategy|Tags: |

Behavioral economists and psychologists have uncovered scores of biases that undermine good decision-making. And, along with management experts, they have provided helpful tips that decision-makers can use to try to correct for those biases. But a comprehensive framework for achieving quality decision-making throughout an organization is still [...]

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Are there times that product managers need to be disobedient?

By | 2017-03-17T12:59:38+00:00 April 14th, 2017|Categories: Innovation, Management, Product Development, Strategy, Teamwork|Tags: , , , , , , , , , , |

Are there times that product managers need to be disobedient – not do what they were asked to do? If such a situation arose, would the product manager be insubordinate or practicing a form of innovation? After all, the people that product managers report to make mistakes [...]

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Successful B2B Marketers Know Customer Experience Is a Three-Legged Stool

By | 2017-03-17T10:29:45+00:00 April 11th, 2017|Categories: Customer Experience, Management, Marketing, Marketing Insights, Strategy|Tags: |

In the business-to-consumer (B2C) world, support typically happens after a company has earned a customer and relates almost exclusively to an individual's relationship with a product. Another characteristic of B2C customer service that differs from business-to-business (B2B) is that support is often problem-focused. For example, if a [...]

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