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Nine Things Every Successful Content Strategist Understands

By | 2017-03-08T11:15:41+00:00 March 25th, 2017|Categories: Content, Customer Experience, Management, Marketing, Strategy|Tags: |

If you aspire to be a successful content strategist or marketer, here are nine things you should plan to learn. And the sooner you do, the better! 1. User experience is as big a part of your job as anything else Yes, there are professionals who are [...]

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What Is The Role of Reputation in the Customer Journey?

By | 2017-03-03T10:25:01+00:00 March 15th, 2017|Categories: Branding, Content, Customer Experience, Digital, Management, Marketing, Strategy, Teamwork|Tags: |

Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit “off” about your company’s online profile. Which company will get the sale? It could be a review, a lack of publicity, a problem [...]

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7 Ways To Turn Insane Honesty Into Real Marketing

By | 2016-12-15T13:17:33+00:00 December 15th, 2016|Categories: Branding, Content, Customer Experience, Management, Marketing, Social Media, Storytelling, Strategy|Tags: |

In Velocity’s latest SlideShare, “Insane Honesty in Content Marketing,” we argue for a little-used but hugely powerful strategy: taking the worst attributes of your company, product or service … and highlighting them for all to see. I really, really, REALLY believe in this approach and I’m amazed more [...]

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