Brand Marketer with a history of increasing revenue by rebuilding and developing new brands through high-impact integrated marketing and new product programs. Excels in analyzing businesses and industries, identifying insights and opportunities, brand strategy development and plans that drive results. Significant experience in defining, redefining, enhancing, and protecting brands. A creative problem solver who draws on a diverse, multi-industry consumer and B2B background to apply best practices from a variety of markets. A versatile leader, inspiring teams to create connections between brands and consumers that inspire advocacy and loyalty to drive sales.
A creative leader and passionate brand champion, Max is a rock star wannabe, a lover of photography and design and father of two very active kids. His business talents started at a young age, using creative ways to solve problems and asking “why or why not?” about everything. His problem solving skills grew a bit more while enrolled in Geology at the University of Oklahoma’s ConocoPhillips School of Geology and Geophysics and the University of Tulsa’s Collins School of Business.
After Business School, Max made a few twists and turns working in oilfield products and then migrating to the consumer market with Gibson Guitar, Black & Decker, Hunter Fan and Barr Brands International. His path although unorthodox, has introduced him to a wide variety of markets, diverse thinkers and the realization that every market must be viewed differently, rather than applying a one size fits all strategy. This diverse path has helped to shape the person he is today.
He’s been a design trends source for several home publications, a speaker for the Brand Packaging Conference and presenter at the ESOMAR International Research Organization. When not rebuilding or creating new brands, he can be found playing guitar, shooting photos or teaching Geology at the local elementary school.