I was the general manager at Gibson’s bass division while Max was the Sr. Product Manager. He is an excellent brand strategist with implementable ideas. His understanding of positioning, pricing and distribution were essential to our successful financial turnaround. For instance, Max used a detailed competitive analysis of over 100 electric bass brands to define distinct marketing positions for each of our three brands. He then led re-development of our product lines to fill good-better-best gaps in each line, re-priced the products competitively while better matching the brand positioning, and developed new advertising campaigns for each brand. He also extended distribution to numerous new dealers.
Greg managed Max at Gibson Guitar – Tobias, Steinberger and Gibson Basses